Recently I went with a friend to Yellow Cab Pizza Co. Glorietta 5. I was kind of hesitant at first because it wasn’t exactly a payday and I know Yellow Cab to be a good, if expensive, pizza place. Once we were there though, I didn’t have to worry. Money is not an issue when the company policy itself gives you all the value you need through customer service.
The moment we went up to the counter to order, the friendly staff immediately offered us readily cooked pizza. They said it was part of their new Craft Pizza flavors. For a few good seconds, I just stared at them. What, were these for free? Seriously? You’re letting me have pizza for free right now?
The nice lady at the counter said “yes”.
This kinda blew my mind because I’ve never ever seen any pizza joint who would willingly give out pizza for free just for the sake of promotion. Especially not pizza with famous brand names like Yellow Cab. Yet, here they were, two freshly cooked pizzas in front of us, and the service crew inviting my friend and I to take slices so we could try the flavors out.
We got to try the Four Cheese and Tomatoes pizza and the Jalapeno and Pepperoni pizza for free.
The Four cheese and tomatoes was simply awesome, and the flavors really blend well in your mouth. It was a smoother, more mellow feeling. The pepperoni and jalapeno one was okay…I guess it felt rougher and coarser, in both texture and flavor. I bet it would have been better if eaten with something like a dip or sauce or maybe even a creamy beverage just to even out the strong taste of the jalapeno.
We were already experiencing the great pizza Yellow Cab has to offer…and we haven’t even ordered yet. Even if this was just a marketing activity or policy that aims to promote the new pizza flavors, I still have to commend Yellow Cab for actually offering pizza slices for free. Most pizza joints would never do that, and the closest Ive ever seen is a buy one slice take one slice promo. Yellow Cab took it above and beyond, valuing customer choice over profiteering. It’s a refreshingly welcome strategy, Yellow Cab, and I hope we can see this promotion in the future as well.
Of course, we didn’t just go there to eat free pizza. My friend and I were planning to just order a single regular pizza we could both share when he remembered that Yellow Cab had a Pizza Fridays promo that lets you get another pizza for free. There wasn’t any signage in the Glorietta 5 store so I didn’t know, but the nice lady at the counter confirmed that it was a real thing and that, yes, we can have two pizzas for the price of one, exactly on a day (Friday) when most people are likely to go and eat out after work. I only wish there were more in-store notices for it though (it’s apparently posted on their FB).
At this point, I can openly declare that Yellow Cab is one of the most generous pizza places ever.
Value for money doesn’t simply mean the worth of what yoúre paying for. More than anything, it means what value you can get aside from what you are offered. In this case, Yellow Cab offers true value for money by having policies and promotions that always give the customer more than what they expect.
I hope Yellow Cab continues this trend of having customer-first promotions. At least I know there’s one more reason to go out on a Friday.